Coca-Cola Freestyle

THE CHALLENGE

In 2012 The Coca-Cola Freestyle team came to my team while I was at Ogilvy Atlanta to help them create an interactive experience for their Coca-Cola Freestyle fountain. The website is the official home of teh brand and its intent is to educate customers about the new Coca-Cola Freestyle fountain, its 100+ flavor combinations and to easily use the website to find fountain in their area.

My role on the project was UX Lead where I created the wireframes and interactive prototype in proto.io. I collaborated very closely with our Creative Director and Associate CD to create the experience. We also made sure to include our developers at different points of the conversation to ensure that all partners were aligned prior to build.

The current website has evolved since then, but many of the seminal features and ideas are still present throughout the experience.

The project also expanded into the iOS and android app creation, which I also created the UX for.